is a prominent media professional who currently serves as the Head of Client Consulting at UNBOUND MEDIA (an affiliate of the renowned German media agency CROSSMEDIA). Operating primarily out of Düsseldorf, Germany, Vochsen has built a reputation for navigating complex media landscapes, managing high-profile campaign integrations, and guiding brands through digital transformations.
He left the blueprints behind as a courtesy. That night, Mieke took them to her boathouse. She traced her finger over the planned location for the infinity pool—right where she knew the Johanna Catharina’s bell lay, six meters down, still ringing in the undertow every December 3rd.
That evening, she rowed out to the Sleeper’s Island at low tide. She buried the seal-hide map in the exact center of the planned resort’s lobby. She said the names of the drowned, one by one, until her throat was raw. Then she came home and waited.
At thirty-two, Mieke was the village’s cartographer of lost things. Not maps of land—anyone could draw a road—but maps of memory. If you lost a locket in the 1956 flood, Mieke could tell you which current took it and where it now rested in a bed of kelp. If a trawler went down in ‘83, she could draw the precise angle of its wreck, the way the wheelhouse leaned like a tired old man. mieke vochsen
While at CROSSMEDIA, Vochsen became an active voice in the evolving space of online advertisement targeting children and teenagers. In an investigative piece published by the Kölner Stadt-Anzeiger , she offered expert commentary on the massive migration of youth attention from linear television over to YouTube and social media influencers.
Mieke Vochsen represents the new wave of media consultants who combine strategic foresight with a deep understanding of digital and traditional media metrics. Her journey from being unsure about media planning to leading client consulting teams showcases the potential for growth within the agency world.
Vochsen performed as the primary female soloist for the choir's live rendition of Michael Jackson's "Heal the World" . The video recording of that concert series unexpectedly turned into a massive global phenomenon on YouTube. is a prominent media professional who currently serves
The definitive turning point in Vochsen’s career came when she pushed past her discomfort with data and accepted a media planning traineeship at CROSSMEDIA, a highly regarded independent media agency in Germany.
At UNBOUND MEDIA , Vochsen oversees client consulting and has been instrumental in managing high-profile campaigns. Her work often involves bridging the gap between data-driven performance and creative execution.
Her primary hesitation stemmed from an introductory university module in media planning. Early exposure to technical metrics like impressions, click-through rates (CTR), and TKP ( Tausend-Kontakt-Preis / Cost Per Mille) left her frustrated. Believing that mathematical analytics were not her suit, she initially ruled out media agencies entirely. That night, Mieke took them to her boathouse
Long before navigating the complex world of key performance indicators (KPIs) and programmatic advertising, Vochsen experienced an early brush with public visibility through the arts.
: Her work often involves blending reality television with high-end storytelling techniques, contributing to the "Golden Age" of Flemish television. Collaborations : She has frequently worked with the production company Woestijnvis , a major powerhouse in the Belgian media landscape. Recent Projects and Recognition " (The Day)