The local streaming service Vidio has seen explosive growth (up 24% in viewing hours), with its original series frequently outperforming international titles [1].
Indonesian audiences possess a deep affinity for parasocial relationships with celebrities and mega-influencers (such as Raffi Ahmad's Rans Entertainment or Baim Wong). Content format revolves around hyper-detailed daily vlogs, extravagant family updates, and elaborate prank videos. While some content falls under settingan (openly or subtly staged scenarios), the dramatic tension keeps audiences hooked. Key Platforms Shaping the Ecosystem
Vidio, one of Indonesia's most popular homegrown streaming services, has emerged as a particularly formidable player. By the end of 2024, the platform had released over 90 original series, amassing 150 million watchers and 1.2 billion plays. This success is not accidental. In 2025, Vidio announced the release of 14 new titles to celebrate its tenth anniversary, including new installments of massive hits like Pertaruhan The Series 3 , Santri Pilihan Bunda 2 , and Scandal 3 . The platform has also begun adapting Korean intellectual property—a strategic move that acknowledges K-content's enduring influence while signaling confidence in local production capabilities. The local streaming service Vidio has seen explosive
The Indonesian government has also launched initiatives to promote the country's creative industries, including the development of a national film policy and the establishment of the Indonesian Film Development Agency.
to create high-production-value content that resonates both locally and internationally. Conclusion While some content falls under settingan (openly or
While entertaining, the industry has flaws:
| Title | Creator | Why Watch | | :--- | :--- | :--- | | | Deddy Corbuzier | A psychological interview with a convicted celebrity. Raw and emotional. | | "RUMAH KAYA VS MISKIN" | Ria Ricis | Extreme social experiment/comedy. Hilarious cultural commentary. | | "EXPLORE KEBUN KELAPA SAWIT JAM 2" | Calon Sarjana | Low-budget horror exploration. The definition of deg-degan (anxious tension). | This success is not accidental
While Netflix remains the global leader, it has heavily invested in local IPs, adapting Dee Lestari’s novels and producing zombie thrillers like "The Elixir". However, the standout performer was the homegrown platform . Celebrating its tenth anniversary, Vidio reported a 24% growth in viewing hours—the sharpest increase in Southeast Asia—and launched a slate of 14 original series in 2025, including its first adaptation of a Korean IP, "Bad Guys". This local success demonstrates that Indonesian viewers are increasingly turning to domestic platforms for high-quality, culturally relevant stories.
List the used in Indonesian popular videos Tell me how you would like to expand this article. AI responses may include mistakes. Learn more
Widespread access to competitive mobile data packages has made video streaming accessible to rural and urban populations alike. 2. High-Yield Categories of Popular Indonesian Videos