If YouTube built the foundation, TikTok built the skyscraper. TikTok in Indonesia is not just an app; it is a lifestyle.
Entertainment seamlessly blends with commerce, as popular creators host interactive, highly entertaining live streams to sell products. 3. Major Trends in Indonesian Video Content
I can adjust the , depth , and examples to perfectly fit your platform. Share public link If YouTube built the foundation, TikTok built the skyscraper
Traditional celebrities like Deddy Corbuzier pioneered the transition to YouTube, creating raw, unedited interview formats that regularly pull in millions of views.
Indonesians love horror. YouTube channels like and Kisah Tanah Jawa produce short horror films, true crime stories, and supernatural encounters. These get tens of millions of views. Indonesians love horror
As of early 2026, the streaming market has reached a milestone where in viewership share (30% each).
Other top players include (49 million subscribers), known for her entertainment content, and rising star Ijay Art , whose channel earned over 327 million views in one month . Meanwhile, talent shows continue to thrive, with Indonesian Idol 2026 garnering 6.04 million views in 30 days, proving that old-school TV formats have found massive digital second lives. As of early 2026
Indonesia has a deep cultural fascination with the supernatural. Reality-style horror investigations, ghost-hunting vlogs, and storytelling videos about local urban legends (like Kuntilanak or Pocong ) consistently rank among the top trending videos. Horas and Regional Pride