Ben Settle: Email Players 1 15 Portable

As he flipped through the first 15 "issues" of distilled wisdom, the lessons began to click: The Nuclear Option

Settle famously teaches that unsubscribes are a good thing. They prune the "dead wood" from your list, leaving only the "hyper-responders" who actually buy. Why "Portable"?

The modifier is the most important part of this keyword search. Why would a digital document need to be portable? ben settle email players 1 15 portable

Most businesses chain you to a desk. You need customer support, inventory, fulfillment, and ads.

Keep swinging,

Most people think “portable” means smaller.

This public link is valid for 7 days and shares a thread, including any personal information you added. This link or copies made by others cannot be deleted. If you share with third parties, their policies apply. Can’t copy the link right now. Try again later. As he flipped through the first 15 "issues"

Settle frequently emphasizes the power of the Postscript. Many readers skim directly to the bottom of an email. Use your P.S. to restate your offer, introduce a new angle of urgency, or throw in a secondary curiosity hook.