Parallel horizontal lines showing perfectly synchronized multi-channel signals marching across the ad.
Although only 8% of ads feature identifiable customers, this proportion grew from 2% (2019–2021) to 14% (2022–2024). Newer designs (e.g., “The 6G Dreamers” campaign) use close-cropped faces looking toward a signal display, merging the technical and human.
Design and simulation of filters, resonance circuits, and single/multi-stage amplifiers. 100 Ads Design Examples Keysight
Instead of generic stock imagery, Keysight integrates actual user interfaces (UIs) into their ads. A single, perfectly captured multi-domain waveform on a screen tells an engineer exactly what a machine can do. The UI graphics serve a dual purpose: they function as beautiful, abstract vector art for casual scanners and as concrete product proof for the technical buyer. 4. Blueprint and Vector Overlays
An ad showing an engineer wearing an AR headset, leaning over a circuit board, with the headline: "Accelerating Innovation to Connect and Secure the World." 5. Bold Typography and White Space Design and simulation of filters, resonance circuits, and
A completely black-and-white photo of the hardware, save for a single bright red status light or connector port.
: Studying time-domain responses and complex modulated signals for 5G or radar applications. Advanced Design System (ADS) - Keysight The UI graphics serve a dual purpose: they
If you are looking to build high-converting ad creative inspired by Keysight’s design legacy, keep these three rules pinned to your design brief:
A complex Smith Chart grid used subtly as a watermark background for RF-related enterprise software ads.
Rewrite headlines using Keysight’s proven frameworks: